SALT becomes the first ever F&B Marketing consultancy to enter OneRare’s Food Metaverse

3 min readJun 13, 2022


Every perfect dish needs a pinch of SALT !

OneRare is delighted to announce its partnership with SALT, UK’s premium marketing consultancy that specialises in food & beverage. SALT is making it’s foray into blockchain with OneRare and will become the first F&B specialised marketing consultancy to enter the Foodverse.

With their laser focus on extraordinary clients, SALT’s unrivalled network included everyone from the world’s greatest culinary superstars to epic production companies, from digital gurus to data geniuses to global entertainment legends. As the world looks towards Web3 as the next marketing avatar, SALT is set to embark on this journey into OneRare’s Foodverse.

SALT and OneRare’s teams will work closely together to bring the SALT portfolio into Web3 and help them release their first NFTs, launch virtual food experiences and much more. Alongside, SALT will also make it’s Metaverse marketing services accessible to global food businesses by launching their own Foodverse office.

Check out the SALT Office in the Foodverse

The SALT Office is inspired by a traditional British Pub, creating a warm, friendly vibe to welcome new users and businesses into Web3. Spread over three levels, users will be able to interact with the SALT team members in their virtual avatars, schedule meetings, and attend special events and launches.

“Our clients come to us for our expertise and knowledge for strategy and activations within physical/real world platforms, however covid-19 sparked a demand for a new level of digital events and activations that is here to stay. Our partnership with OneRare will bring together not just an exciting digital platform for SALT, but for our entire client base to activate, engage, and use the metaverse as a channel to reach new audiences.”

— Robert Wigman, Managing Director at SALT.

The world is becoming increasingly tightknit and new-age business decisions can allow you to monetise global audiences. Companies like SALT do exactly that, and we at OneRare are delighted to collaborate with them on this journey.

Let’s SALT the blockchain!


Salt is a full-service marketing consultancy that can manage every aspect of a business’s marketing needs, from ideation to implementation. Their lens on food and drink makes them uniquely positioned to partner with any F&B brand, delivering measurable results on the set objectives.

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OneRare is the World’s first Food Metaverse, aka, Foodverse. We are creating the first-ever Virtual World for the global Food & Beverage Industry, that celebrates Food in Web3. With an immersive gaming experience, virtual restaurants, chef experiences and more, OneRare is all set to lead Food into the next era. Let’s foodify the blockchain !

🍩 Claim Dish NFTs from all across the world | Global Cuisines, Festive Menus, Vegan/Keto, Cocktails & more

🌿 Bringing Food Industry to Web3 | Collaborating with Celebrity Chefs, Iconic Restaurants, & Food Brands for their first NFTs in blockchain gaming

🍕 Food Partners to Web3 Projects | Special Menus for Web3 games & characters, Food Catering for Web3 events

🍉 NFT to Real Life | Swap NFTs for meals & deals from Top Restaurants/Brands

🍍 Action Against Hunger | Collaborate with Chefs & Projects to raise awareness against world hunger

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Gobbl is the world’s first Ethereum Layer-2 for Food, with a decentralized ecosystem of food dapps across delivery, social, gaming and loyalty-tech.